Spiritual Architecture
By Simon Jacobson, Meaningful Life Center
A manufacturing question: What do you create first – the package or the product? In today’s commercial world it often appears that wrappers are so vital that they are designed before thinking what they contain inside. As marketing cynics put it: Perception is more important than reality. On the other hand, despite the cliche, we do judge books by their covers. If an environment is not appealing and the package is weak, we won’t trust the product within.
In our personal lives the same question can be asked: What takes priority – the means or the ends? Say, you’re planning an event. Do you begin with creating a content program or do you first design the look and feel? Very often, function seems to follow form rather than the other way around.
More bluntly out: What drives your life – your body or your soul; your physical or your spiritual needs? Do you see yourself as a material creature, with some spiritual activities, or a spiritual one, recognizing that the matter is fuel for spirit?
Here’s where marketing, corporate structure, business administration and personal life all converge.
Conventional wisdom of business administration dictates states that a successful entity requires two equally vital forces: A visionary and a builder. The visionary ensures the entity always remains aligned toward its long term objectives. The builder implements the vision, directing the mechanics of the operation towards its intended goals.
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